Explore examples of software products I have contributed to in my previous roles by clicking the headings below. Each section highlights my role on the project and includes images of the products. Additional details can be found via the links at the bottom of each section.
Please note, this is a curated selection of the work I have delivered throughout my career.
Vistra Corporate Entity Management (CEM) is a platform that enables Vistra’s clients to efficiently manage their global legal entities. It allows users to securely view, download, and maintain entity information and documents through a centralised online portal. I was responsible for the development and design teams that undertook ongoing feature updates and maintenance.
BACKLOG MANAGEMENT
UX reviews & guidance
Process improvement
Client Management
Agile processes & leadership
TEAM MANAGEMENT
In my role, I drove both process and product improvements, including:
Implemented a structured Agile process that streamlined development and delivery.
Accelerated the design process with frequent client reviews, ensuring alignment and faster iteration.
Built a Tailwind-based front-end component library to standardise the UI and speed up development.
Improved the release cadence to deliver updates every sprint, with go-lives at least monthly.
Rolled out almost 40 releases, introducing new features and enhancements.
Implemented a single sign on system using Okta to provide Vistra clients and staff with a simple and secure way to access all of the ecosystems applications.
Delivered complex functionality such as an AI chatbot, a sophisticated document repository, and comprehensive back-end management for clients and their companies.
These improvements enhanced the platform’s usability, reliability, and value for Vistra’s clients while establishing a robust framework for ongoing development.
Vistra Onboard is a web application that acts as a first point of contact and streamlines how new clients are brought into Vistra’s global services ecosystem. I was involved in platform from its inception, helping design and deliver an MVP solution within three months. The goal was to create a web application that enabled Vistra to gather client information, perform KYC and AML checks, and begin billing for services as quickly as possible.
COMPETITOR ANALYSIS
USER TESTING SESSIONS
BUSINESS ANALYSIS
Client Management
MVP DEFINITION
BACKLOG MANAGEMENT
In my role, I drove was involved in both the discovery and delivery phases, including:
Led the initial research and discovery phase to define requirements.
Conducted user interviews with clients and Vistra staff to deeply understand onboarding challenges.
Guided an extensive UX and UI design process to create an intuitive, efficient user experience.
Worked with the technical lead to establish a scalable and compliant product architecture.
Organised and hired contractors to support rapid delivery.
Delivered a working MVP within three months, enabling Vistra to onboard clients faster and with greater accuracy.
These efforts laid the foundation for a robust and efficient onboarding process that continues to support Vistra’s global client base.
Vistra Onboard has still not been released to clients – I will update this once it has been.
Serato Studio is a digital audio workstation (DAW) designed to make music production fast, intuitive, and accessible for DJs and producers. I joined the team following the MVP release to help shape and deliver new features that expanded the platform’s creative capabilities and usability. Working closely with designers, developers, and stakeholders, I helped implement the product roadmap, refine user workflows, and introduce new functionality that bridged the gap between DJing and music production.
COMPETITOR ANALYSIS
USER TESTING SESSIONS
MVP DEFINITION
BACKLOG MANAGEMENT
As Product Owner for Serato Studio, I helped shape the direction and delivery of new features for Serato’s music production platform.
In my role, I did the following:
Led the team through backlog refinement sessions and design reviews to maintain focus and alignment.
Managed sprints and prioritised the product backlog to ensure efficient delivery of high-impact features.
Introduced new creative tools such as Auto Chord — enabling users to play full chords with a single note — and the Song View, which allowed users to arrange and export complete tracks directly within Studio.
Conducted competitor analysis across other DAWs to identify opportunities for innovation while ensuring features remained simple, familiar, and connected to Serato’s DJ-first user base.
These initiatives enhanced Serato Studio’s usability and creative potential, bridging the gap between DJing and music production for thousands of users worldwide.
The Pioneer DDJ-REV1 is a two-channel DJ controller that brings a professional, battle-style layout to beginner and intermediate DJs. As Product Owner at Serato, I worked closely with Pioneer to deliver full Serato DJ support, managing the development team and coordinating feature requirements, testing, and user experience. This collaboration ensured seamless plug-and-play integration and strengthened the partnership between Serato and Pioneer DJ.
TEAM MANAGEMENT
hardware integration
FEATURE SPECIFICATIONS
BACKLOG MANAGEMENT
As Product Owner for the Serato integration of the Pioneer DDJ-REV1, I was responsible for guiding the collaboration between Serato and Pioneer to ensure a seamless, high-quality user experience.
In my role, I did the following:
Liaised with Pioneer to design and refine optimal hardware mappings for Serato DJ.
Helped design new automated performance features that triggered FX or scratches at the press of a button.
Worked closely with developers and testers to deliver a smooth, reliable product that became a record-selling controller.
Supported the marketing team by contributing to launch materials and product messaging for the new controller.
These efforts ensured the DDJ-REV1 offered an engaging, plug-and-play experience that showcased Serato’s creative potential while strengthening its partnership with Pioneer DJ.
